Nirmal Kumar Vishwakarma is a 31 year old progressive farmer of Mudiyani village of District Champawat. He owns 50 nali land under rain fed condition and supports livelihood of other three elder and four younger members of his family. He grew potato, rice, soybean, wheat and chilli on his farm and earned an income of Rs. 20,000 approximately. He was always curious to raise his agricultural income and used to keep himself in touch with T.V., radio, newspapers etc. He got an opportunity in the year 2007, when his village was selected under NAIP. He was among four mushroom grower of his village. Now, he is famous as mushroom man in his locality. He was the first person who came forward to attend a three day training programme on mushroom production at VPKAS, Experimental Farm, Hawalbagh. After that, he was provided with five quintal synthetic compost with spawn of button mushroom in the month of December. He started it in a room of 3mX4mX2m adjacent to his house. He was provided technical assistance by the concerned specialist. He did not encounter any disease problem. By the end of April month he was able to harvest 94 Kg of button mushroom. He earned an income of rupees of seven thousand (approximately) by selling the produce @ Rs. 75/Kg. He spent his earning on purchase of stationary, books, paying of school fee of his children and medical treatment of his family members. He visited near by district headquarter town, Champawat eight Km away from his village for selling the mushroom to vegetable retailers. Initially, he faced the problem of marketing because of less demand of mushroom in the town, and also being a new vegetable crop. People were unfamiliar with the taste. He decided to visit door to door for selling of his produce. In this way he established direct linkage with more than 20 consumers of Champawat town. These consumers directly placed their orders over Cell phone to him. He observed that it was a low risk crop (not dependent on outside weather of open field) and needed less water in comparison of green vegetable like tomato, cauliflower etc. It could not be damaged by wild animals like other vegetables grown in open field. He was so much motivated that he had decided to expand the production level in the next year. In the year 2008, he has put ten quintal compost of button mushroom. He has also learned the techniques of pickles making from mushroom to deal with the problems of marketing. He has decided to go for pickle making, if fresh mushroom is left with him. In this way, he has set up a new example in his village that a person can raise his agricultural income by diversifying the farm activity by lowering the risk and generating the self employment.